Are you empowering your viewers with the local impact of the Bailout drama playing out in Washington, DC?  Or - like the Dallas TV stations – are you still just dishing out the local crime and mayhem de jour each morning and night?

If you're following the lead of the Dallas local newscasts you are not serving your viewers.  AR&D research shows that today – more than ever – viewers want to be empowered to handle their own situations – be it financial or otherwise.  But as I sit in my town watching the newscasts I keep getting a steady diet of crime and other run-of-the-mill local news.  They do throw in an occassional network package with a standard report on the negotiations, but there is no impactful information in these generic reports.  So, I find myself turning more and more to the national cable networks to find out what's going on – and most importantly – how it affects me.

What about your newscasts?  Are you forcing your viewers to turn to the national cable channels for financial information that affects them?  Or – are you doing a strong job of developing and reporting on local affects of this crisis? 

Jim

This entry was posted on Friday, September 26th, 2008 at 9:09 am and is filed under Willi. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.