This is another in a continuing series of observations and ideas from my travels around the country.
Local TV News Viewing UP.¬†¬† Some good news to begin this blog.¬† Broadcasting & Cable magazine asked Nielsen for a special report about local TV news viewing during November.¬† The news was good – dozens of local TV newscasts showed ratings growth of 20 percent or more compared to November 2007.¬† Much of¬† this increased viewing was driven by the election and economy – but good news is good news, and we’ll take it.
Sharing Resources Gains Momentum.¬† I have been blogging for months about the wisdom in these days of staff reductions for local stations to share newsgathering resources.¬† This approach is gaining momentum across the country.¬†¬† Is it really necessary for every station in your market to send a seperate crew to cover the mayor’s routine news conference?¬† No!¬† In Austin, Texas five stations have now formed a news sharing consortium.¬† In Phoenix, three stations are sharing one helicopter.¬† The list is growing every day.¬† If you are not working on forming a news sharing alliance in your market – you are falling behind the rest of the country in markets large and small.
Social Media is important.¬†¬†¬† CNN Senior VP David Bonham says, “using the Internet and social networking sites is essential to the survival of TV news.”¬† CNN garnered an Internet audience of 407,000 for their You Tube presidential debate.¬† That is their biggest number ever in the 18-34 demo.
Social Media is a secret weapon.¬†¬†¬† WSPA Spartanburg’s Amy Wood is one of the most active anchors I know when it comes to social networking.¬† She is everywhere on the Internet and works it hard both on and off the air.¬† Well, last week it paid off in a big way for WSPA.¬† There was a hostage situation at a downtown Spartanburg bank.¬†¬† Right away, information came pouring in from witnesses in other buildings, friends and family of hostages, and many others to Amy’s Twitter and Facebook pages.¬† One fellow said he followed Amy’s Twitter coverage on his Blackberry while he watched the standoff unfold out his office window.¬† Another person wrote, “when viewers like myself get the first glimpse of breaking news on TV, we immediately go to FB or Twitter.¬† You’ve found the right combination of¬† TV and Internet that will keep viewers engaged in your coverage.¬† Kudos!”
Newspaper playing TV on the Internet.¬†¬†¬† The Minneapolis Star-Tribune has started a 7-minute newscast every afternoon on their website.¬† The reporter sits behind a rather stark desk, uses a laptop as a prompter, and mixes in little doses of video and still pics while he reads the local news of the day.¬† It is definately low tech.¬† At one point someone (could only see their hands) brought in a large wall map so the reporter could point to a spot on the map that was impossible to see.¬† The fellow is very conversational, pretty engaging and a bit irreverent.¬† At one point on the day I was watching on line he brought in a sports reporter for a local high school discussion.¬† The weather graphics were very crude – but overall the information was solid.
This entry was posted on Friday, March 6th, 2009 at 4:30 pm and is filed under Willi. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.