Comments on: Continuous News Works For WLEX-TV! http://www.jimwilli.com/2009/10/05/continuous-news-works-for-wlex-tv/ From Audience Research & Development Tue, 31 Jan 2012 15:42:09 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Amy Wood http://www.jimwilli.com/2009/10/05/continuous-news-works-for-wlex-tv/comment-page-1/#comment-470 Amy Wood Tue, 13 Oct 2009 03:26:05 +0000 http://www.jimwilli.com/?p=112#comment-470 Jim, Do you see a day, where when anchors like myself come into work, we just go sit on set and work off laptops and as news rolls with video etc...we record clips, intros tags etc that post immediately to the web? Seems like that day is fast approaching. Jim,
Do you see a day, where when anchors like myself come into work, we just go sit on set and work off laptops and as news rolls with video etc…we record clips, intros tags etc that post immediately to the web? Seems like that day is fast approaching.

]]> By: milton howard http://www.jimwilli.com/2009/10/05/continuous-news-works-for-wlex-tv/comment-page-1/#comment-410 milton howard Tue, 06 Oct 2009 00:32:36 +0000 http://www.jimwilli.com/?p=112#comment-410 It's a great idea.. but from a user perspective I have to say it falls flat. The idea of using the news brand is to give news value to certain stories or items on a site... A continuous news blog makes the user scroll forever to figure out what is happening. In fact, it removes the entire value proposition behind a news website operated by an existing brand. The value LEX brings is that it has the skills to help regular folks understand the news. This way of "unorganizing" the news removes that and gives users ONE LESS reason to even bother going to the site. Would WLEX create a newscast on TV that puts stories in the order in which they happened that day? of course not! so, why does it work for a website? it doesnt. it seems neat. and it DOES make it easier for the staff to update. but, from a user perspective it is a train wreck. oh, and the time on site number has done up because the auto refresh is set faster... or the previous site did not have a feature. we all know how this is done. It’s a great idea.. but from a user perspective I have to say it falls flat.

The idea of using the news brand is to give news value to certain stories or items on a site…

A continuous news blog makes the user scroll forever to figure out what is happening.

In fact, it removes the entire value proposition behind a news website operated by an existing brand.

The value LEX brings is that it has the skills to help regular folks understand the news.

This way of “unorganizing” the news removes that and gives users ONE LESS reason to even bother going to the site.

Would WLEX create a newscast on TV that puts stories in the order in which they happened that day? of course not!

so, why does it work for a website? it doesnt.

it seems neat. and it DOES make it easier for the staff to update.

but, from a user perspective it is a train wreck.

oh, and the time on site number has done up because the auto refresh is set faster… or the previous site did not have a feature.

we all know how this is done.

]]>