Comments on: Hey! NBC Suits! Wake Up! http://www.jimwilli.com/2010/01/13/hey-nbc-suits-wake-up/ From Audience Research & Development Fri, 10 Sep 2010 18:40:45 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Terry Heaton http://www.jimwilli.com/2010/01/13/hey-nbc-suits-wake-up/comment-page-1/#comment-1252 Terry Heaton Wed, 13 Jan 2010 21:30:16 +0000 http://www.jimwilli.com/?p=124#comment-1252 Sorry, Josh, but I have to side with Jim. This is a very thoughtful -- and accurate -- assessment of what's happened. Sorry, Josh, but I have to side with Jim. This is a very thoughtful — and accurate — assessment of what’s happened.

]]> By: Josh Willi http://www.jimwilli.com/2010/01/13/hey-nbc-suits-wake-up/comment-page-1/#comment-1250 Josh Willi Wed, 13 Jan 2010 17:54:18 +0000 http://www.jimwilli.com/?p=124#comment-1250 Since I fall in the demographic that prefers Conan to Leno, I have a bit different take on this whole issue than you do. Though I agree, and thought beforehand, that Conan was a bad fit for the Tonight Show, I don't think he's a bad fit of a host. In the end, whether it's Leno, Conan, Ferguson, or Letterman, I think all these hosts and shows only have niche markets and I think the balance was just right for years and years. Leno and Letterman are there to appeal to the 35-60 demo (I don't know demoes, so I made that one up) and Conan and Ferguson, being on later in the night, fit very well with the 17-34 demo (also made up). The two latter, later hosts were both more of a guilty pleasure than a serious talk show, and that made it all the better. I'd be interested to see the hard number ratings of Leno, Conan, Fallon, etc. to see how big the disparity is from one host and show to the next. Since I fall in the demographic that prefers Conan to Leno, I have a bit different take on this whole issue than you do. Though I agree, and thought beforehand, that Conan was a bad fit for the Tonight Show, I don’t think he’s a bad fit of a host.

In the end, whether it’s Leno, Conan, Ferguson, or Letterman, I think all these hosts and shows only have niche markets and I think the balance was just right for years and years. Leno and Letterman are there to appeal to the 35-60 demo (I don’t know demoes, so I made that one up) and Conan and Ferguson, being on later in the night, fit very well with the 17-34 demo (also made up). The two latter, later hosts were both more of a guilty pleasure than a serious talk show, and that made it all the better.

I’d be interested to see the hard number ratings of Leno, Conan, Fallon, etc. to see how big the disparity is from one host and show to the next.

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