2012: A Bad Year For Incumbents? A Good Year For Accountability!

I’m no political consultant, but I do see research comments from thousands of people from coast to coast – and they are not happy!  And, it looks like they will take out their ire on incumbents – and any other perceived “politicians” this election year.

It seems that most of the news audience (on all platforms) is “worried and concerned” and they point their exasperated fingers directly at politicians – local, state and national.  This is really not news, I know, but the anger and vitriol has become much more intense over the past couple years.

To sum it up – from the news audience perspective – most believe elected officials are only in it for themselves – now more than ever – and are much more interested in lining their own pockets, and wasting our hard earned tax dollars than looking out for their constituents.  Recent verbatim comments from AR&D research projects across the country bear this out – in a loud voice.

“I want to know who is accountable, and think the media should help inform the people who are watching the news.”

“We need more coverage of how much of the tax payers’ money is being blown.”

“News agencies have a better chance to ask questions of politicians and police, more than the public does.  I hate it when they sweep things under the rug.”

“Instead of our politicians working together, they want to fight every idea that is brought before them. I’m tired of our country tearing ourselves apart!!!!

“I am frustrated with the state of our country and I wish that Politicians would be held accountable.”

“Check whether the election promises made are not reversed once in power and don’t let the law makers be the law breakers,”

“Go after corporations and politicians more often, everyone knows they both are doing illegal things or immoral things at best.”

“Ask tough questions. Hold those in power accountable.”

“Expose the rich bastards for what they are – CROOKS!”
Those capital letters on that last one were from the respondent – not from me.  You can certainly get the flavor of the anger from this sampling of viewer comments – in their own words.
This is your call to action.  Frustrated, angry, worried and concerned viewers everywhere want their local TV station to hold these politicians accountable.
If you just go out every day – covering local spending, state taxes, political races and every other government story in the same old, trite, unimaginative, lazy, timid manner as it has been done for years on most local TV newscasts – you will add to your customers’ sense of frustration.  But if your news staff actually develops sources, goes beyond the standard “talking point” interviews and asks the tough follow-up questions – then you will certainly stand out among your competitors.
And, if no station in your market steps up in 2012 – the erosion of local TV news viewing will continue unabated – and more and more of the people formerly known as the audience will migrate to the Internet to get the answers they are seeking.


This entry was posted on Monday, February 20th, 2012 at 9:10 pm and is filed under Willi. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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