October 29th, 2012
While that barrage of political ads has made it a very profitable 2012 for many TV stations, it has been a very unpleasant experience for the audience – especially in key swing states. When I visit clients in Ohio, Florida and Wisconsin I quickly tire of the spots blaring negativity in every commercial break. I can’t image what its like to live in those places. My head is spinning after just a couple days of visiting.
Now, let me be clear – like my TV station clients – I am very grateful for the cash flow windfall these political spots provide. It makes anyone connected with the business very happy. But – I have this idea – and I believe it will make millions of dollars.
I think that when someone takes advantage of early voting – they should be rewarded by being able to turn off the tsunami of political spots on their TV sets. When they cast their ballot a signal goes to their local satellite, cable or telephone provider showing their address and triggering a filter that stops all political spots from being delivered to their house.
Now I also believe that these early voters would gladly pay for this service. I can see the ads now – “VOTE EARLY AND FOR JUST $19.95 THE RONCO IRRITATING POLITICAL ADVERTISING ELIMINATOR WILL IMMEDIATELY STOP THOSE POLITICAL COMMERCIALS FROM REACHING YOUR TV SET. CALL NOW AND HAVE YOUR CREDIT CARD READY. BUT WAIT – THERE’S MORE. IF YOU CALL IN THE NEXT FIVE MINUTES WE WILL ALSO SEND YOU ABSOLUTELY FREE OF CHARGE AN EXCLUSIVE RONCO POLITICAL REPELLER LAWN SIGN THAT READS – “I HAVE ALREADY VOTED – DO NOT RING MY DOORBELL – OR PUT ANY POLITICAL FLYERS IN MY DOOR. STAY AWAY!”
I tell yah – I think I’m onto something here…